Overview
A minimal website for Clinsera, a Dubai clinic setup consultancy, built on the WordPress block editor with a custom plugin that pulls every project straight from the client’s Google Sheet.
01
The Challenge
Dr Irfan came to me with the design direction already decided, so my job was to build it faithfully and make the site easy for him to run. He wanted it kept small, with no separate page for each project, and he wanted to add or change projects without opening WordPress every time a new facility opened.
02
Design Direction
The look and layout were Dr Irfan’s own choices, and I built them as specified on the native block editor rather than a page builder. That keeps the pages light and means the text stays editable without any extra tools. Projects sit on a single page as short entries, and each case study expands in place when a visitor clicks it, so the site stays as minimal as he asked for.
03
Technical Execution
The key piece is a custom plugin that syncs with the client’s Google Sheet and fetches project data into the site automatically, where visitors can filter it by facility type. Each project can use a YouTube video as its featured media by pasting the link into the sheet, or a file uploaded directly to the server, and both options work side by side. Any project can also be featured on the homepage with a single click.
04
The Outcome
Clinsera.com is live with six facilities across Dubai on one projects page. Adding or updating a project now happens in the spreadsheet Dr Irfan already uses, and the site picks up the change without a developer.
Gallery
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